Martin Reyes – Industrial Designer

Lacoste

Designed and manufactured bespoke furniture for a Lacoste retail store, including display units, shelving and branded elements. The design used dark-stained wood and matt dark grey metalwork to create a refined, understated aesthetic that kept the focus on the brand’s products and colours. The project also involved developing and prototyping a custom illuminated light box, as well as incorporating precise laser-cut branding details.

The main unit was anchored to the wall and was manufactured using folded iron. Both the shelves and the main unit were finished with matt dark grey electrostatic paint.

The branded light box at the top of the cabinet represented a major challenge, which led to the construction of several prototypes in order to determine the right material for its manufacture. In the end, the decision was made to use white backlit acrylic covered with fabric. In addition, the logo was screen printed onto the fabric to achieve a result that was as close as possible to the vision Lacoste had.

Laser cutting was used to engrave the logo on the furniture in order to obtain a better precision.  The material used was 5mm wood.